{"id":11746,"date":"2024-03-22T10:50:31","date_gmt":"2024-03-22T10:50:31","guid":{"rendered":"http:\/\/ontyche.net\/clientes\/ontycheblog\/?p=11746"},"modified":"2024-05-12T17:12:46","modified_gmt":"2024-05-12T17:12:46","slug":"resumen-estudio-linkedin-guia-de-acceso","status":"publish","type":"post","link":"https:\/\/ontyche.net\/clientes\/ontycheblog\/resumen-estudio-linkedin-guia-de-acceso\/","title":{"rendered":"Resumen estudio LinkedIn: Gu\u00eda de acceso"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/metricool.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Metricool<\/a>&nbsp;es fuente de sabidur\u00eda para sacar el m\u00e1ximo potencial de tus rrss. Su Estudio Linkedin 2024 recoge el an\u00e1lisis de +40K p\u00e1ginas de empresa y +1M de publicaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy te ense\u00f1amos las\u00a0<strong>5 conclusiones<\/strong>\u00a0que hemos sacado y que podr\u00e1s aplicar de forma r\u00e1pida y sencilla a tus perfiles; adem\u00e1s de una gu\u00eda r\u00e1pida por si te quieres descargar el informe completo.<\/p>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/resumen-estudio-linkedin-guia-de-acceso\/#01_%C2%BFCon_que_frecuencia_publicar\" >01 \u00bfCon qu\u00e9 frecuencia publicar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/resumen-estudio-linkedin-guia-de-acceso\/#02_%C2%BFQue_formato_funciona_mejor\" >02\u00a0\u00bfQu\u00e9 formato funciona mejor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/resumen-estudio-linkedin-guia-de-acceso\/#03_%C2%BFCuanto_deben_durar_los_videos\" >03\u00a0\u00bfCu\u00e1nto deben durar los v\u00eddeos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/resumen-estudio-linkedin-guia-de-acceso\/#04_Hashtags_%C2%BFsi_o_no\" >04 Hashtags, \u00bfs\u00ed o no?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/resumen-estudio-linkedin-guia-de-acceso\/#05_%C2%BFCuando_publicar\" >05\u00a0\u00bfCu\u00e1ndo publicar?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"01_%C2%BFCon_que_frecuencia_publicar\"><\/span>01 \u00bfCon qu\u00e9 frecuencia publicar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La frecuencia con las que publiques <strong>no influye<\/strong> directamente en el alcance. Otros factores como el n\u00famero de seguidores influyen m\u00e1s.<\/p>\n<p>Las cuentas m\u00e1s grandes publican una media de 1.24 posts al d\u00eda, las peque\u00f1as 0.21.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"02_%C2%BFQue_formato_funciona_mejor\"><\/span>02\u00a0\u00bfQu\u00e9 formato funciona mejor?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>El carrusel<\/strong> es el que genera m\u00e1s impresiones, superando significativamente a la imagen, v\u00eddeo y texto. Lo m\u00e1s curioso es que los posts de carrusel son poco utilizados.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"03_%C2%BFCuanto_deben_durar_los_videos\"><\/span>03\u00a0\u00bfCu\u00e1nto deben durar los v\u00eddeos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque los v\u00eddeos tienen poco engagement, generan bastantes comentarios y compartidos, algo que te puede interesar. El tiempo medio de visualizaci\u00f3n de v\u00eddeos es de <b>14 sg.<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"04_Hashtags_%C2%BFsi_o_no\"><\/span>04 Hashtags, \u00bfs\u00ed o no?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lo m\u00e1s recomendable es a\u00f1adir de <strong>1 a 3 hashtags<\/strong>, que incluyan palabras clave relacionadas con el contenido.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"05_%C2%BFCuando_publicar\"><\/span>05\u00a0\u00bfCu\u00e1ndo publicar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>El d\u00eda y hora con m\u00e1s usuarios activos (y con m\u00e1s impresiones ganadas) son los<strong> jueves a las 10<\/strong> de la ma\u00f1ana<\/p>\n<p><b>01.<\/b> Accede al siguiente enlace: <a href=\"https:\/\/metricool.com\/es\/estudio-tendencias-linkedin\/\" target=\"_blank\" rel=\"noopener\">Metricool<\/a><\/p>\n<p><b>02.<\/b> Baja hasta esta secci\u00f3n \ud83d\udc47\ud83c\udffc<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2024\/03\/Recurso-8-100.jpg\" sizes=\"(max-width: 917px) 100vw, 917px\" srcset=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2024\/03\/Recurso-8-100.jpg 917w, http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2024\/03\/Recurso-8-100-300x202.jpg 300w, http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2024\/03\/Recurso-8-100-768x518.jpg 768w\" alt=\"\" width=\"917\" height=\"618\" title=\"\"><\/p>\n<p><strong>03.<\/strong> Escribe tu nombre y correo electr\u00f3nico, y haz clic en el bot\u00f3n de enviar.\u00a0<\/p>\n<p><strong>04.<\/strong> Abre tu correo electr\u00f3nico y accede al email de Metricool Team (puede tardar en llegar unos minutos).\u00a0<\/p>\n<p><strong>05.<\/strong> Pulsa en el enlace indicado en la imagen<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2024\/03\/Recurso-13-100-1024x603.jpg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2024\/03\/Recurso-13-100-1024x603.jpg 1024w, http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2024\/03\/Recurso-13-100-300x177.jpg 300w, http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2024\/03\/Recurso-13-100-768x452.jpg 768w, http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2024\/03\/Recurso-13-100.jpg 1498w\" alt=\"\" width=\"1024\" height=\"603\" title=\"\"><\/p>\n<p><strong>06.<\/strong> \u00a1Listo! Se te abrir\u00e1 el PDF del estudio en una nueva pesta\u00f1a.<\/p>\n<h6>\u00a1Hasta aqu\u00ed el post de hoy Ontycheerio!<\/h6>\n<p><em>Esperamos que te haya resultado \u00fatil. Nos vemos el pr\u00f3ximo martes marketero, mientras tanto\u2026 Puedes seguirnos en nuestras rrss para no perderte ning\u00fan contenido.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Metricool&nbsp;es fuente de sabidur\u00eda para sacar el m\u00e1ximo potencial de tus rrss. Su Estudio Linkedin 2024 recoge el an\u00e1lisis de +40K p\u00e1ginas de empresa y +1M de publicaciones. Hoy te ense\u00f1amos las\u00a05 conclusiones\u00a0que hemos sacado y que podr\u00e1s aplicar de forma r\u00e1pida y sencilla a tus perfiles; adem\u00e1s de una gu\u00eda r\u00e1pida por si te [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/11746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/comments?post=11746"}],"version-history":[{"count":17,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/11746\/revisions"}],"predecessor-version":[{"id":11928,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/11746\/revisions\/11928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media\/11751"}],"wp:attachment":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media?parent=11746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/categories?post=11746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/tags?post=11746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}