{"id":11919,"date":"2024-09-06T11:18:53","date_gmt":"2024-09-06T11:18:53","guid":{"rendered":"http:\/\/ontyche.net\/clientes\/ontycheblog\/?p=11919"},"modified":"2024-09-06T11:18:57","modified_gmt":"2024-09-06T11:18:57","slug":"que-es-el-efecto-valencia","status":"publish","type":"post","link":"https:\/\/ontyche.net\/clientes\/ontycheblog\/que-es-el-efecto-valencia\/","title":{"rendered":"\u00bfQu\u00e9 es el Efecto Valencia?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>El experimento de Rosenhan y Messick: el Efecto Valencia.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 1966, los psic\u00f3logos Stanley Rosenhan y Samuel Messick realizaron un experimento. En \u00e9l, pidieron a un grupo de participantes que <strong>eligieran entre dos cartas<\/strong>: una con una cara sonriente y otra con una cara triste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfQu\u00e9 crees que sucedi\u00f3?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los investigadores descubrieron que los participantes tend\u00edan a elegir la carta con la <strong>cara sonriente<\/strong>, m\u00e1s de un 70% escogieron la opci\u00f3n positiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto se debe a que, como seres humanos, tenemos una predilecci\u00f3n natural por las<strong> emociones positivas<\/strong>. Preferimos enfocarnos en lo bueno, incluso cuando no siempre nos sentimos as\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A esta tendencia se le conoce como Efecto Valencia, y es un fen\u00f3meno psicol\u00f3gico que tiene un <strong>impacto significativo en nuestras decisiones<\/strong>, comportamientos y percepciones del mundo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este post, te compartimos<strong> 3 estrategias<\/strong> para aprovecharlo en tu marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Destaca las rese\u00f1as positivas<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ejecutar anuncios que destacan espec\u00edficamente rese\u00f1as positivas, o colocar una opini\u00f3n de un cliente feliz en una posici\u00f3n visible en tu p\u00e1gina de aterrizaje, puede aumentar tu tasa de conversi\u00f3n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Evoca im\u00e1genes mentales de \u00e9xito<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Intenta mostrar la consecuencia positiva de usar tu producto o servicio. Puede desencadenar un pensamiento optimista e inspirar acci\u00f3n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enmarca las preocupaciones de manera positiva<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si vendes un producto caro, enf\u00f3cate en el valor general que aporta al usuario o en los ahorros que ver\u00e1n a la larga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo mismo ocurre con el <strong>software complejo<\/strong>. No hables de la curva de aprendizaje, sino de lo que los usuarios podr\u00e1n hacer una vez que lo dominen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfPondr\u00e1s en pr\u00e1ctica estas estrategias? \u00a1Comienza hoy mismo y observa c\u00f3mo aumenta tu ROI!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El experimento de Rosenhan y Messick: el Efecto Valencia. En 1966, los psic\u00f3logos Stanley Rosenhan y Samuel Messick realizaron un experimento. En \u00e9l, pidieron a un grupo de participantes que eligieran entre dos cartas: una con una cara sonriente y otra con una cara triste. \u00bfQu\u00e9 crees que sucedi\u00f3? Los investigadores descubrieron que los participantes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/11919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/comments?post=11919"}],"version-history":[{"count":1,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/11919\/revisions"}],"predecessor-version":[{"id":11921,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/11919\/revisions\/11921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media\/11920"}],"wp:attachment":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media?parent=11919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/categories?post=11919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/tags?post=11919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}