{"id":182,"date":"2018-09-19T03:15:57","date_gmt":"2018-09-19T01:15:57","guid":{"rendered":"https:\/\/www.ontyche.com\/uncategorized\/leveraging-m-ly-in-your-influencer-marketing-strategy\/"},"modified":"2023-07-20T07:46:13","modified_gmt":"2023-07-20T07:46:13","slug":"leveraging-m-ly-in-your-influencer-marketing-strategy","status":"publish","type":"post","link":"https:\/\/ontyche.net\/clientes\/ontycheblog\/leveraging-m-ly-in-your-influencer-marketing-strategy\/","title":{"rendered":"Fases de una campa\u00f1a de Marketing Online"},"content":{"rendered":"<div class=\"post-content-inner\">\n<p>\u00bfQu\u00e9 pasos se deben seguir para desarrollar correctamente una campa\u00f1a de Marketing Online?<\/p>\n<p>Puede parecer algo sencillo pero muchas veces por la urgencia, desconocimiento o las sobrevaloraci\u00f3n del conocimiento que se tenga de una situaci\u00f3n se dejan puntos importantes en el tintero y de ah\u00ed que convenga recordarlos.<\/p>\n<p>Para empezar habr\u00eda que dividir las fases de la campa\u00f1a en 3 apartados:<\/p>\n<ul>\n<li>Primeros pasos<\/li>\n<li>Implementaci\u00f3n de la campa\u00f1a<\/li>\n<li>Informes de resultados<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/leveraging-m-ly-in-your-influencer-marketing-strategy\/#Fase_1_Primeros_pasos\" >Fase 1. Primeros pasos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/leveraging-m-ly-in-your-influencer-marketing-strategy\/#Fase_2_Implementacion_de_la_campana\" >Fase 2. Implementaci\u00f3n de la campa\u00f1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/leveraging-m-ly-in-your-influencer-marketing-strategy\/#Fase_3_Informe_de_resultados\" >Fase 3. Informe de resultados<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Fase_1_Primeros_pasos\"><\/span>Fase 1. Primeros pasos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00bfQui\u00e9nes participan?: roles: planificador, director de marketing y analista web.<\/p>\n<p>Para analizar:<\/p>\n<ul>\n<li>Objetivos de la campa\u00f1a<\/li>\n<li>P\u00fablico Objetivo<\/li>\n<li>Presupuesto<\/li>\n<li>Medios \/soportes<\/li>\n<li>Fechas<\/li>\n<\/ul>\n<p>Si no es la primera campa\u00f1a que se realiza es necesario tener los datos de campa\u00f1as previas y replicar el \u00e9xito y\/o evitar errores anteriores.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fase_2_Implementacion_de_la_campana\"><\/span>Fase 2. Implementaci\u00f3n de la campa\u00f1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00bfQui\u00e9nes participan?: planner, Traffic Manager, analista web, dise\u00f1adores, copy, creativos y medios.<\/p>\n<p>Para analizar:<br \/>\nDefinici\u00f3n de KPI<br \/>\nDefinir qu\u00e9 es el \u00e9xito<\/p>\n<p>Para implementar:<\/p>\n<ul>\n<li>Plan de Medios: Si quieres\u00a0<a href=\"https:\/\/app.box.com\/s\/hlszqg9xdx\" target=\"_blank\" rel=\"noopener\">bajarte una plantilla de un Plan de Medios haz clic aqu\u00ed.<\/a><\/li>\n<li>Creaci\u00f3n y definici\u00f3n del material a preparar (anuncios, textos, selecci\u00f3n de palabras claves).<\/li>\n<li>Etiquetado de las campa\u00f1as (variar\u00e1 seg\u00fan la herramienta de anal\u00edtica web).<\/li>\n<li>Configuraci\u00f3n de la campa\u00f1a en la herramienta que estemos utilizando.<\/li>\n<li>Herramienta de Adserver: Google Adwords.,\u00a0Yahoo Search Marketing,\u00a0Otras.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Fase_3_Informe_de_resultados\"><\/span>Fase 3. Informe de resultados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00bfQui\u00e9nes participan?: gestor de tr\u00e1fico y analista web.<\/p>\n<p>Creaci\u00f3n de informes diarios: si no se est\u00e1n cumpliendo objetivos, se pueden optimizar las campa\u00f1as.<br \/>\nCreaci\u00f3n de informe final: analizar y estudiar resultados y posibles mejoras en los pr\u00f3ximos anuncios.<\/p>\n<p>Se trata de mantener una secuencia coherente, P\u00fablico, Objetivos, Presupuesto y soportes en los que anunciarse, Mensaje y por \u00faltimo analizar los resultados tanto de conversi\u00f3n como de desviaciones acerca de nuestros objetivos.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 pasos se deben seguir para desarrollar correctamente una campa\u00f1a de Marketing Online? Puede parecer algo sencillo pero muchas veces por la urgencia, desconocimiento o las sobrevaloraci\u00f3n del conocimiento que se tenga de una situaci\u00f3n se dejan puntos importantes en el tintero y de ah\u00ed que convenga recordarlos. Para empezar habr\u00eda que dividir las fases [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"class_list":["post-182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ontyche"],"_links":{"self":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":2,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/182\/revisions"}],"predecessor-version":[{"id":10972,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/182\/revisions\/10972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media\/1688"}],"wp:attachment":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/categories?post=182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/tags?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}