{"id":232,"date":"2017-05-09T19:56:47","date_gmt":"2017-05-09T17:56:47","guid":{"rendered":"https:\/\/www.ontyche.com\/uncategorized\/herramientas-marketing-digital-convertirte-bricomarketer\/"},"modified":"2017-05-09T19:56:47","modified_gmt":"2017-05-09T17:56:47","slug":"herramientas-marketing-digital-convertirte-bricomarketer","status":"publish","type":"post","link":"https:\/\/ontyche.net\/clientes\/ontycheblog\/herramientas-marketing-digital-convertirte-bricomarketer\/","title":{"rendered":"Herramientas de Marketing Digital para convertirte en un bricomarketer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Llevo desde 2004 desarrollando estrategias en Internet y si hay algo que ha cambiado y crecido, de manera exponencial, es el malet\u00edn de herramientas con el que trabajamos d\u00eda a d\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este ser\u00e1 un post vivo en el que recopilar\u00e9 cu\u00e1les son y c\u00f3mo se utilizan estas&nbsp;herramientas&nbsp;diariamente. Si est\u00e1s interesado en profundizar en alguna de ellas o tienes alguna duda no dejes de plante\u00e1rmela en los comentarios.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/herramientas-marketing-digital-convertirte-bricomarketer\/#Sixtrix\" >Sixtrix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/herramientas-marketing-digital-convertirte-bricomarketer\/#Ahrefs\" >Ahrefs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/herramientas-marketing-digital-convertirte-bricomarketer\/#SemRush\" >SemRush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/herramientas-marketing-digital-convertirte-bricomarketer\/#Google_Search_Console\" >Google Search Console<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/herramientas-marketing-digital-convertirte-bricomarketer\/#11_Crear_y_verificar_tu_cuenta\" >1.1. Crear y verificar tu cuenta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/herramientas-marketing-digital-convertirte-bricomarketer\/#12-_Enviar_un_Sitemapxml\" >1.2.- Enviar un Sitemap.xml<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/herramientas-marketing-digital-convertirte-bricomarketer\/#31_Novedades_importantes\" >3.1 Novedades importantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/herramientas-marketing-digital-convertirte-bricomarketer\/#32_Estado_actual_del_sitio\" >3.2 Estado actual del sitio<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"has-huge-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sixtrix\"><\/span>Sixtrix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"\u25b7 Tutorial Sistrix - Herramienta SEO - C\u00f3mo robar tr\u00e1fico y aparecer en primera p\u00e1gina de Google\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FmLZAMCA4Qk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"has-huge-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ahrefs\"><\/span>Ahrefs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Ahrefs, la mejor herramienta SEO para an\u00e1lisis de enlaces entrantes\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YG1qzpuWOBE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ahrefs es el summum de la optimizaci\u00f3n en el apartado popularidad. Su base de datos es una de las m\u00e1s extensas en lo que a enlaces se refiere y, aunque no es precisamente barata, te ayudar\u00e1 a mejorar el linkbuilding de cualquier web.<\/p>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>\u00bfC\u00f3mo conseguir enlaces de la competencia?<\/summary>\n<p>  https:\/\/www.youtube.com\/watch?v=0LzlELCnhJE <\/div><\/figure>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>C\u00f3mo Robar Tr\u00e1fico Web a la Competencia con Ahrefs<\/summary>\n<p> <div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"C\u00f3mo Robar Tr\u00e1fico Web a la Competencia con Ahrefs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4x7Mw_7-gcY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<\/details>\n\n\n\n<h2 class=\"has-huge-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"SemRush\"><\/span>SemRush<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Tutorial SemRush En Espa\u00f1ol \u2013 La Mejor Rese\u00f1a Actualizada con Descuento\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PO8_q3dDN4g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Semrush es una herramienta SEO que ha evolucionando mucho y que tiene muchas funciones interesantes pero que nos permite, como punto fuerte, analizar las estrategias SEO\/SEM de nuestra competencia.<\/p>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>\u00bfC\u00f3mo utilizarla?<\/summary>\n<p>&nbsp;<\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Visi\u00f3n General de SEMrush en Espa\u00f1ol by Rost Torchinskiy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yrO3b0Y73B8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>\u00bfQui\u00e9nes son tus competidores en SEO?<\/summary>\n<p>&nbsp;<\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"5. Semrush en espa\u00f1ol - Posicionamiento SEO - Analizar y conocer a nuestros competidores SEO\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/k8IiXpx7IQg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>\u00bfC\u00f3mo mejorar tus anuncios de Adwords con SEMRUSH?<\/summary>\n<p>&nbsp;<\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"4. Semrush en espa\u00f1ol - Posicionamiento - Crear anuncios que conviertan\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/nUuyEgvx2AY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>\u00bfC\u00f3mo buscar palabras de Long Tail?<\/summary>\n<p>&nbsp;<\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"7.  Semrush en espa\u00f1ol - Posicionamiento SEO - Encontrar Keywords Longtails\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/5nSfLV-4QIQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>\u00bfPor qu\u00e9 t\u00e9rminos se est\u00e1 posicionando mi competencia?<\/summary>\n<p>&nbsp;<\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"6. Semrush en espan\u0303ol - Posicionamiento SEO - Ana\u0301lisis palabras clave SEO competencia\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/9wHGfVt_O-8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"11   Buscando a tu competencia con semrush y atacando palabras clave que puedas superar facilmente\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/3Qv_3MOiDqc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>\u00bfQui\u00e9nes son tus competidores en SEO?<\/summary>\n<p>&nbsp;<\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"5. Semrush en espa\u00f1ol - Posicionamiento SEO - Analizar y conocer a nuestros competidores SEO\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/k8IiXpx7IQg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>\u00bfC\u00f3mo mejorar tus anuncios de Adwords con SEMRUSH?<\/summary>\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">https:\/\/www.youtube.com\/watch?v=nUuyEgvx2AY<\/div><\/figure>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>\u00bfC\u00f3mo buscar palabras de Long Tail?<\/summary>\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=5nSfLV-4QIQ<\/div><\/figure>\n<\/details>\n\n\n\n<h2 class=\"has-huge-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Search_Console\"><\/span>Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes conocida como Google Webmaster Tools es una herramienta, gratuita, que Google pone a nuestra disposici\u00f3n y en la que nos aporta informaci\u00f3n sobre indexaci\u00f3n, problemas con la web, popularidad de la misma, penalizaciones, etc. Es decir, se puede considerar la herramienta de comunicaci\u00f3n con Google.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-gestor-del-servicio wp-block-embed-gestor-del-servicio wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Google Webmaster Tools\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/COcl6ax38IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>1.- \u00bfC\u00f3mo empezar con Google Search Console?<\/summary>\n<p>Paso a paso veremos qu\u00e9 es lo que tienes que hacer para empezar a usar Google Search Console (Google Webmaster Tools):<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Crear_y_verificar_tu_cuenta\"><\/span>1.1. Crear y verificar tu cuenta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Search Console Verificar propiedad\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/rk-d-EDraWA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<blockquote><p>Es posible que, si acabas de agregar tu sitio, no veas datos en los apartados pero en 24\/72 horas deber\u00edas verlos.<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"12-_Enviar_un_Sitemapxml\"><\/span>1.2.- Enviar un Sitemap.xml<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Otro punto importante que deber\u00edas dejarte hecho desde el principio es enviar el sitemap de tu sitio web a Google.<\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Tutorial 2: Crear y Enviar Sitemap a Seach Console-Webmaster Tools\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XqnRRKGp-W0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<blockquote><p>Si no lo tienes, es el momento de crearlo&#8230;<\/p><details>\n<p>&nbsp;<\/p>\n<summary>Si trabajas con WordPress pincha aqu\u00ed para ver aqu\u00ed como crear uno&nbsp;<\/summary>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/zR4K8yhQ7yY\" allowfullscreen=\"allowfullscreen\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/figure><p><\/p>\n<\/details><details>\n<p>&nbsp;<\/p>\n<summary>Si trabajas con Joomla puedes ver aqu\u00ed como crear uno&nbsp;<\/summary>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/n8i9Uqma2PA\" allowfullscreen=\"allowfullscreen\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/figure><p><\/p>\n<\/details><details>\n<p>&nbsp;<\/p>\n<summary>Si trabajas con Blogger puedes ver aqu\u00ed como crear uno&nbsp;<\/summary>\n<figure><iframe src=\"https:\/\/www.youtube.com\/embed\/ON8A9XOI1_A\" allowfullscreen=\"allowfullscreen\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/figure><p><\/p>\n<\/details><details>\n<p>&nbsp;<\/p>\n<summary>Si trabajas con otros puedes&#8230; &nbsp;<\/summary>\n<p>Puedes entrar en www.xml-sitemaps.com y crearlo simplemente con la URL de tu web.<\/p>\n<\/details><\/blockquote>\n<p>\u00bfPor qu\u00e9? Porque el sitemap xml es como un directorio de tu sitio web que permitir\u00e1 a las ara\u00f1as rastrear m\u00e1s r\u00e1pido todas las p\u00e1ginas y as\u00ed conseguir que se indexen en menor tiempo.<\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>2.- Vincular Search Console con Analytics<\/summary>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Enlazar Google Analytics y Search Console con WordPpress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/D4sYl7k99Yk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>3.- Panel de control<\/summary>\n<p>Meti\u00e9ndonos de lleno en las funciones de la herramienta lo&nbsp;primero que nos encontramos es el panel de control en el que vemos la siguiente informaci\u00f3n:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"31_Novedades_importantes\"><\/span>3.1 Novedades importantes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google te notifica la informaci\u00f3n reciente y m\u00e1s relevante que afecta a tu sitio web.&nbsp;Si no ha ocurrido nada importante, simplemente aparecer\u00e1 un mensaje diciendo algo como<\/p>\n<blockquote><p>Novedades importantes<br \/>No hay mensajes nuevos ni incidencias graves recientes. Ver todos<\/p><\/blockquote>\n<p>Si tiene alguna novedad te la comunicar\u00e1 y te indicar\u00e1 la fecha en la que se ha registrado. Te notificar\u00e1 errores detectados, penalizaciones o cualquier otra acci\u00f3n relacionada con Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_Estado_actual_del_sitio\"><\/span>3.2 Estado actual del sitio<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mediante gr\u00e1ficos podr\u00e1s ver un resumen del estado actual de nuestro sitio web. Est\u00e1 organizado en tres apartados:<\/p>\n<ul>\n<li><strong>Errores de rastreo:<\/strong> Google te comunica si existe alg\u00fan problema que le impida rastrear e indexar tu sitio web.<\/li>\n<li><strong>Anal\u00edtica de b\u00fasqueda:<\/strong>&nbsp;ver\u00e1s la evoluci\u00f3n de tu tr\u00e1fico en el \u00faltimo mes en Google.<\/li>\n<li><strong>Sitemap:<\/strong>&nbsp;ver\u00e1s la informaci\u00f3n general sobre las URL de tu web que has enviado y las indexadas. (Si lo acabas de subir no aparecer\u00e1n datos).<\/li>\n<\/ul>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>4.- Apariencia en el buscador<\/summary>\n<p>Es una secci\u00f3n que te ofrece informaci\u00f3n para mejorar lo que se suele llamar como SEO OnPage.<\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"C\u00f3mo Usar Search Console Para SEO - PARTE 2: Apariencia En El Buscador.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bmf9my2scfA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Tutorial 7: Mejoras Html Search Console\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A7o-rmR_DEM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>5.- Tr\u00e1fico de b\u00fasqueda<\/summary>\n<p>Esta secci\u00f3n es una de las m\u00e1s interesantes. \u00bfPor qu\u00e9?, pues porque el mismo Google nos facilita informaci\u00f3n sobre nuestro tr\u00e1fico org\u00e1nico, palabras clave, posiciones en sus resultados, el porcentaje de clics en las SERPs, los enlaces externos e internos de nuestra web, etc. etc.<\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"C\u00f3mo Usar Search Console Para SEO - PARTE 3: Tr\u00e1fico De B\u00fasqueda.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/L1adHgIay4Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>6.- \u00cdndice de Google<\/summary>\n<p>Desde esta secci\u00f3n, podemos acceder a la informaci\u00f3n sobre las p\u00e1ginas que tenemos indexadas en Google y las que tenemos bloqueadas y, por lo tanto, el robot del buscador no puede acceder.<\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"C\u00f3mo Usar Search Console Para SEO - PARTE 4: \u00cdndice De Google.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-dFamM-Dae0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>7.- Rastreo<\/summary>\n<p>Es una secci\u00f3n importante porque podemos verificar lo que Google hace dentro de nuestro sitio web: si ha tenido alg\u00fan problema para rastrear e indexar nuestras p\u00e1ginas, la frecuencia con la que rastrea nuestro sitio web. etc.<\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"C\u00f3mo Usar Search Console Para SEO - PARTE 5: Rastreo.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/k1uI22PbA1E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<p><div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Tutorial 8: Archivo Robots.txt | Qu\u00e9 Es, Para qu\u00e9 Sirve y C\u00f3mo crearlo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Hc7J_3vD3EI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>8.- Problemas de seguridad<\/summary>\n<p>Lo habitual, y lo mejor, es que te aparezca este mensaje, que te confirmar\u00e1 que todo est\u00e1 en orden.<\/p>\n<blockquote><p>Problemas de seguridad<br \/>En este momento, no hemos detectado ning\u00fan problema de seguridad en el contenido del sitio. Si deseas obtener m\u00e1s informaci\u00f3n sobre los problemas de seguridad y sobre c\u00f3mo pueden afectar a tu sitio, consulta nuestros recursos para sitios pirateados.<br \/>Sin embargo, si ves una advertencia de software malicioso en el navegador cuando te diriges al sitio, es probable que tu sitio est\u00e9 referenciando c\u00f3digo o contenido de otro dominio que tiene software malicioso. Lee informaci\u00f3n sobre el software malicioso entre sitios y averigua c\u00f3mo corregirlo.<\/p><\/blockquote>\n<p>En caso de detectar alguna incidencia de seguridad o software malicioso en nuestro sitio web, Google Search Console nos lo notificar\u00e1 para que podamos verificarlo y arreglarlo.<\/p>\n<\/details>\n\n\n\n<details>\n<p>&nbsp;<\/p>\n<summary>9.- Otros recursos<\/summary>\n<p>En esta secci\u00f3n Google nos muestra distintas herramientas con las que mejorar nuestro site. Una secci\u00f3n para echar un ojo&#8230;<\/p>\n<\/details>\n\n\n\n<p class=\"wp-block-paragraph\">Si todo esto se te queda grande\u2026 ni lo pienses, \u00a1externaliza el trabajo! En Ontyche encontrar\u00e1s lo que te hace falta para gestionar de la mejor forma tu publicidad digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Consulta nuestros servicios!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udc49<a href=\"https:\/\/www.ontyche.com\/agencia-marketing-digital-online\/#\" target=\"_blank\" rel=\"noopener\"> Posicionamiento SEO<\/a><\/li>\n\n\n\n<li>\ud83d\udc49 <a href=\"https:\/\/www.ontyche.com\/kit-digital\/\" target=\"_blank\" rel=\"noopener\">Kit Digital (ontyche.com)<\/a><\/li>\n\n\n\n<li>\ud83d\udc49 <a href=\"https:\/\/www.ontyche.com\/agencia-marketing-digital-online\/\" target=\"_blank\" rel=\"noopener\">Agencia Marketing Digital (ontyche.com)<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y recuerda que, si te gusta este tipo de contenido, en nuestras distintas redes sociales podr\u00e1s encontrar art\u00edculos e informaci\u00f3n relacionada. \u00a1Te esperamos Ontycheerio!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udc49 Instagram: <a href=\"https:\/\/www.instagram.com\/on.tyche\/?hl=es\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/on.tyche\/?hl=es<\/a><\/li>\n\n\n\n<li>\ud83d\udc49 Facebook: <a href=\"https:\/\/www.facebook.com\/ontyche\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/ontyche\/<\/a><\/li>\n\n\n\n<li>\ud83d\udc49 LinkedIn: <a href=\"https:\/\/www.linkedin.com\/company\/ontyche\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/company\/ontyche\/<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Llevo desde 2004 desarrollando estrategias en Internet y si hay algo que ha cambiado y crecido, de manera exponencial, es el malet\u00edn de herramientas con el que trabajamos d\u00eda a d\u00eda. Este ser\u00e1 un post vivo en el que recopilar\u00e9 cu\u00e1les son y c\u00f3mo se utilizan estas&nbsp;herramientas&nbsp;diariamente. Si est\u00e1s interesado en profundizar en alguna de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[13],"class_list":["post-232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ontyche","tag-google-search-console"],"_links":{"self":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":1,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"predecessor-version":[{"id":11093,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/232\/revisions\/11093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media\/1664"}],"wp:attachment":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}