{"id":37,"date":"2010-04-07T03:13:56","date_gmt":"2010-04-06T23:13:56","guid":{"rendered":"https:\/\/www.ontyche.com\/uncategorized\/fake-consumer-generated-media-fake-cgm\/"},"modified":"2023-07-20T08:00:09","modified_gmt":"2023-07-20T08:00:09","slug":"fake-consumer-generated-media-fake-cgm","status":"publish","type":"post","link":"https:\/\/ontyche.net\/clientes\/ontycheblog\/fake-consumer-generated-media-fake-cgm\/","title":{"rendered":"Medios generados por consumidores falsos (MGC Falsos)"},"content":{"rendered":"<p><strong>Falsos MGC <\/strong><\/p>\n<p>Es una t\u00e9cnica de <strong>Marketing Viral<\/strong> que consiste en crear contenidos, que parezcan generados por usuarios comunes, para lograr publicitar un producto. Como ejemplos:<\/p>\n<p><strong>Stillfree.com:<\/strong> recog\u00eda un supuesto ataque con \u201cgrafitti\u201d al Air Force One, el avi\u00f3n que usa habitualmente el presidente de los Estados Unidos. El v\u00eddeo era propiedad del dise\u00f1ador de ropa Marck Ecko.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Levantate ZP\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/TG-xqCNbShc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><strong>Robo del esca\u00f1o a Zapatero:<\/strong> v\u00eddeo con fines solidarios de la ONU en el que se trataba de lograr que Zapatero se levantase ante la pobreza.<!--more--><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Al Gore&#039;s Penguin Army\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/IZSqXUSwHRI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><strong>Video Al Gore:<\/strong> En YouTube se difundi\u00f3 un video que se burlaba de la campa\u00f1a de Al Gore contra el calentamiento global. Los autores, se supo m\u00e1s tarde, no eran otros que los agentes de prensa de Exxon.<\/p>\n<p>Los problemas del <strong>Falsos MGC<\/strong>\u00a0no son que se apele a estereotipos o exageraciones de la realidad, forma parte de la relaci\u00f3n anunciante-consumidor, sino que cuando el enga\u00f1o se hace tan evidente la decepci\u00f3n de este hace que se sienta enga\u00f1ado y dolido lo cual resulta peligroso para las marcas.<\/p>\n<p>Las t\u00e9cnicas de <strong>Falsos MGC<\/strong> son herramientas muy poderosas para sembrar buzz (boca a boca) y si funcionan se puede llegar a muchos clientes potenciales con una inversi\u00f3n reducida y con un impacto mucho m\u00e1s eficiente.<\/p>\n<p>Sin embargo el tacto debe ser el principal axioma cuando las utilicemos ya que herir los sentimientos del consumidor hace que el anunciante pierda su confianza.<\/p>\n<p>M\u00e1s info: <a title=\"netadblog\" href=\"http:\/\/netadblog.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Netadblog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Falsos MGC Es una t\u00e9cnica de Marketing Viral que consiste en crear contenidos, que parezcan generados por usuarios comunes, para lograr publicitar un producto. Como ejemplos: Stillfree.com: recog\u00eda un supuesto ataque con \u201cgrafitti\u201d al Air Force One, el avi\u00f3n que usa habitualmente el presidente de los Estados Unidos. El v\u00eddeo era propiedad del dise\u00f1ador de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1679,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[27],"class_list":["post-37","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-tecnicas-marketing"],"_links":{"self":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":1,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":10978,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/37\/revisions\/10978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media\/1679"}],"wp:attachment":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}