{"id":7802,"date":"2022-11-24T08:53:31","date_gmt":"2022-11-24T07:53:31","guid":{"rendered":"https:\/\/www.ontyche.com\/uncategorized\/black-friday-guia-de-buenas-practicas\/"},"modified":"2024-05-12T17:18:06","modified_gmt":"2024-05-12T17:18:06","slug":"black-friday-guia-de-buenas-practicas","status":"publish","type":"post","link":"https:\/\/ontyche.net\/clientes\/ontycheblog\/black-friday-guia-de-buenas-practicas\/","title":{"rendered":"Black Friday. Gu\u00eda de buenas pr\u00e1cticas"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u00cdndice<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/black-friday-guia-de-buenas-practicas\/#%C2%BFComo_te_posicionas_ante_el_BF\" >\u00bfC\u00f3mo te posicionas ante el BF?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/black-friday-guia-de-buenas-practicas\/#%C2%BFEstas_preparado_para_esta_campana\" >\u00bfEst\u00e1s preparado para esta campa\u00f1a?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/black-friday-guia-de-buenas-practicas\/#El_mail_marketing\" >El mail marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/black-friday-guia-de-buenas-practicas\/#Estrategias_para_redes_sociales\" >Estrategias para redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/black-friday-guia-de-buenas-practicas\/#Prepara_tu_web\" >Prepara tu web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/black-friday-guia-de-buenas-practicas\/#Ontyche_quienes_somos\" >Ontyche: qui\u00e9nes somos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/black-friday-guia-de-buenas-practicas\/#Nuestros_servicios\" >Nuestros servicios:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_te_posicionas_ante_el_BF\"><\/span>\u00bfC\u00f3mo te posicionas ante el BF?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque parezca que estamos obligados a ofrecer descuentos, el black Friday no es para todas las empresas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existen marcas que se han posicionado en contra de este d\u00eda, por ejemplo, Minimalism Bran, que lucha por el consumo responsable y recuerda a sus seguidores que sean conscientes de los productos que adquiren, incit\u00e1ndoles a comprar lo necesario. Gracias a ir a contra corriente, esta marca ha aumentado sus ventas sin lanzar ninguna oferta.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Por tanto, no siempre debemos remar con la corriente, sino que hay que analizar el contexto de la empresa y realizar una estrategia.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen2.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"347\" height=\"349\" src=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen2.png\" alt=\"\" class=\"wp-image-7818\" style=\"width:286px;height:288px\" title=\"\" srcset=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen2.png 347w, https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen2-298x300.png 298w, https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen2-150x150.png 150w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFEstas_preparado_para_esta_campana\"><\/span>\u00bfEst\u00e1s preparado para esta campa\u00f1a?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para&nbsp;poder&nbsp;afrontar&nbsp;de&nbsp;manera&nbsp;exitosa&nbsp;la&nbsp;campa\u00f1a&nbsp;del&nbsp;Black Friday necesitas tener preparadas tus&nbsp;<strong>infraestructuras<\/strong><strong>&nbsp;<\/strong>para&nbsp;soportar&nbsp;picos&nbsp;de&nbsp;tr\u00e1ficos&nbsp;muy&nbsp;altos, tener una previsi\u00f3n de ventas y preparar toda la&nbsp;log\u00edstica&nbsp;para&nbsp;poder&nbsp;responder&nbsp;a&nbsp;la&nbsp;demanda&nbsp;de&nbsp;manera&nbsp;efectiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo es poder dar el <strong>servicio con la mejor calidad<\/strong><strong>&nbsp;<\/strong>indistintamente del volumen de tr\u00e1fico y ventas que se&nbsp;produzcan&nbsp;a&nbsp;lo&nbsp;largo&nbsp;de&nbsp;esos&nbsp;d\u00edas.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen1.png\"><img decoding=\"async\" width=\"251\" height=\"262\" src=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen1.png\" alt=\"\" class=\"wp-image-7819\" title=\"\"><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"El_mail_marketing\"><\/span>El mail marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UTILIZA EL MAIL MARKETING<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Poner en marcha una&nbsp;campa\u00f1a&nbsp;de &nbsp;email&nbsp;marketing <strong>har\u00e1 que tu ROI<\/strong><strong>&nbsp;<\/strong><strong>aumente<\/strong>,&nbsp;de&nbsp;media,&nbsp;36\u20ac&nbsp;por&nbsp;cada euro invertido, un&nbsp;retorno de inversi\u00f3n mayor&nbsp;que&nbsp;el&nbsp;de&nbsp;ning\u00fan&nbsp;otro&nbsp;canal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfA qui\u00e9n no le gusta recibir&nbsp;ofertas y promociones&nbsp;exclusivas? Si programas un&nbsp;email&nbsp;promocional&nbsp;un&nbsp;par&nbsp;de&nbsp;semanas antes del Black&nbsp;Friday con ofertas para tus&nbsp;suscriptores, captar\u00e1s su&nbsp;atenci\u00f3n y te tendr\u00e1n en&nbsp;mente&nbsp;para&nbsp;cuando&nbsp;llegue&nbsp;el&nbsp;gran&nbsp;d\u00eda.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>HAZ UNA LISTA DE REGALOS<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Una lista de regalos es una&nbsp;selecci\u00f3n de tus productos&nbsp;categorizados&nbsp;de&nbsp;forma&nbsp;que&nbsp;sea f\u00e1cil para tus clientes&nbsp;entenderla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, una lista&nbsp;llamada&nbsp;\u00abPara&nbsp;tu&nbsp;amigo&nbsp;a&nbsp;la&nbsp;moda\u00bb en la que muestres&nbsp;piezas&nbsp;\u00fanicas&nbsp;que&nbsp;vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas gu\u00edas de regalo&nbsp;<strong>ayudan a promocionar productos espec\u00edficos<\/strong>,&nbsp;dirigir&nbsp;tr\u00e1fico a tu web o tienda, y&nbsp;generar inter\u00e9s de&nbsp;cara a tu&nbsp;marca.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00d3DIGOS DE DESCUENTO<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los c\u00f3digos de descuento&nbsp;son&nbsp;una&nbsp;buena&nbsp;estrategia&nbsp;de&nbsp;marketing tambi\u00e9n durante&nbsp;el&nbsp;Black&nbsp;Friday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes&nbsp;enviar&nbsp;estos&nbsp;c\u00f3digos&nbsp;a&nbsp;tus&nbsp;suscriptores&nbsp;de&nbsp;email,&nbsp;ofreci\u00e9ndoles&nbsp;tarjetas&nbsp;regalo&nbsp;o&nbsp;descuentos&nbsp;superiores&nbsp;como&nbsp;incentivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mejor parte de estos&nbsp;c\u00f3digos&nbsp;de&nbsp;descuento&nbsp;es&nbsp;que&nbsp;<strong>sirven&nbsp;tanto&nbsp;para&nbsp;captar&nbsp;a<\/strong> <strong>nuevos clientes, como para mostrar gratitud a los antiguos<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen3.png\"><img decoding=\"async\" width=\"326\" height=\"308\" src=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen3.png\" alt=\"\" class=\"wp-image-7820\" title=\"\" srcset=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen3.png 326w, https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen3-300x283.png 300w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estrategias_para_redes_sociales\"><\/span>Estrategias para redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PROMOCIONA TUS OFERTAS CON ANTELACI\u00d3N<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Algunos compradores&nbsp;prefieren ir a la aventura,&nbsp;pero otros <strong>planifican suscompras<\/strong>con&nbsp;antelaci\u00f3n,&nbsp;y&nbsp;aprovechar las ofertas&nbsp;durante&nbsp;las&nbsp;primeras&nbsp;horas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Usando las <strong>redes sociales,<\/strong><strong>&nbsp;<\/strong>puedes&nbsp;captar&nbsp;a&nbsp;ambos&nbsp;tipos&nbsp;de clientes. Puedes anunciar&nbsp;\u00abgangas misteriosas\u00bb o&nbsp;publicar&nbsp;exactamente&nbsp;cu\u00e1les&nbsp;ser\u00e1n&nbsp;tus&nbsp;descuentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mostrando<\/strong><strong>&nbsp;<\/strong><strong>estos<\/strong><strong>&nbsp;<\/strong><strong>descuentos<\/strong><strong>&nbsp;<\/strong>exclusivos,&nbsp;atraer\u00e1s&nbsp;a&nbsp;clientes que estar\u00e1n&nbsp;esperando a que empiecen&nbsp;las&nbsp;ofertas&nbsp;en&nbsp;tu&nbsp;web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otra parte, las redes&nbsp;sociales son una buena&nbsp;herramienta&nbsp;para&nbsp;<strong>conectar<\/strong><strong>&nbsp;<\/strong><strong>con<\/strong><strong>&nbsp;<\/strong><strong>la<\/strong><strong>&nbsp;<\/strong><strong>audiencia<\/strong><strong>&nbsp;<\/strong>y&nbsp;responder&nbsp;cualquier pregunta&nbsp;relacionada&nbsp;con las&nbsp;ofertas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>HAZ UN CONCURSO O SORTEO<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un concurso en tus redes sociales puede <strong>redirigir<\/strong><strong>&nbsp;<\/strong><strong>tr\u00e1fico <\/strong>a tu web o tienda,&nbsp;<strong>generar contactos &nbsp;<\/strong>o&nbsp;potenciar&nbsp;el&nbsp;conocimiento&nbsp;de&nbsp;marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ofrece&nbsp;un&nbsp;premio&nbsp;que&nbsp;tu&nbsp;audiencia&nbsp;quiera&nbsp;y&nbsp;mot\u00edvales&nbsp;a&nbsp;participar&nbsp;en&nbsp;el&nbsp;sorteo&nbsp;y&nbsp;compartirlo&nbsp;con&nbsp;sus&nbsp;amigos&nbsp;y&nbsp;seguidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay&nbsp;m\u00e1s&nbsp;probabilidades&nbsp;de&nbsp;que &nbsp;<strong>confiemos &nbsp;en &nbsp;una<\/strong><strong>&nbsp;<\/strong><strong>marca<\/strong><strong>&nbsp;<\/strong>cuando&nbsp;es&nbsp;uno&nbsp;de&nbsp;nuestros&nbsp;amigos&nbsp;quien&nbsp;nos&nbsp;la&nbsp;recomienda. La clave es&nbsp;lograr que tus seguidores&nbsp;etiqueten a sus amigos y&nbsp;publiquen tu contenido en&nbsp;sus&nbsp;historias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Planifica tus sorteos <\/strong>y&nbsp;publicaciones&nbsp;con&nbsp;antelaci\u00f3n&nbsp;para&nbsp;asegurarte&nbsp;de&nbsp;no&nbsp;dejar&nbsp;nada&nbsp;atr\u00e1s&nbsp;en&nbsp;el&nbsp;gran&nbsp;d\u00eda.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>VENDE DIRECTAMENTE EN RRSS<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Durante&nbsp;el&nbsp;Black&nbsp;Friday,&nbsp;todo&nbsp;el&nbsp;mundo&nbsp;estar\u00e1&nbsp;buscando&nbsp;ofertas y promociones. Si&nbsp;vendes directamente en&nbsp;plataformas&nbsp;como&nbsp;Instagram, podr\u00e1s <strong>situar tus&nbsp;productos&nbsp;directamente<\/strong> <strong>frente a tu target<\/strong>. Adem\u00e1s,&nbsp;vender tus productos en&nbsp;redes&nbsp;sociales,&nbsp;hace&nbsp;a\u00fan&nbsp;m\u00e1s&nbsp;f\u00e1cil la conversi\u00f3n por parte&nbsp;de&nbsp;tus&nbsp;compradores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s,&nbsp;mediante&nbsp;las&nbsp;redes&nbsp;sociales puedes <strong>alcanzar<\/strong><strong>&nbsp;<\/strong><strong>una<\/strong><strong>&nbsp;<\/strong><strong>audiencia<\/strong><strong>&nbsp;<\/strong><strong>global<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay herramientas como&nbsp;Hootsuite con las que es&nbsp;posible programar los posts&nbsp;de venta de producto con&nbsp;antelaci\u00f3n, pero debes tener&nbsp;preparada tu tienda de&nbsp;Instagram y Facebook&nbsp;previamente<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UTILIZAR HASHTAGS ESPEC\u00cdFICOS<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El Black Friday te brinda la&nbsp;ocasi\u00f3n de <strong>llegar a nuevas<\/strong><strong>&nbsp;<\/strong><strong>audiencias<\/strong><strong>&nbsp;<\/strong>en&nbsp;redes&nbsp;sociales.&nbsp;Usando hashtags, puedes&nbsp;conectar&nbsp;con&nbsp;personas&nbsp;que&nbsp;est\u00e9n interesadas en las&nbsp;ofertas de Black Friday y&nbsp;ayudarles a encontrar tus&nbsp;productos&nbsp;y&nbsp;servicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si&nbsp;eres&nbsp;un&nbsp;vendedor,&nbsp;puedes&nbsp;usar hashtags como&nbsp;<strong>#blackfridaydescuentos<\/strong><strong>&nbsp;<\/strong><strong>o<\/strong><strong>&nbsp;<\/strong><strong>#blackfridaycompras<\/strong><strong>&nbsp;<\/strong>para&nbsp;llegar a gente que busque&nbsp;este&nbsp;tipo&nbsp;de&nbsp;ofertas.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"376\" height=\"300\" src=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen4.png\" alt=\"\" class=\"wp-image-7821\" title=\"\" srcset=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen4.png 376w, https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen4-300x239.png 300w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prepara_tu_web\"><\/span>Prepara tu web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CREA SENSACI\u00d3N DE URGENCIA<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para lograr que tus clientes&nbsp;est\u00e9n emocionados y&nbsp;expectantes por las ofertas,&nbsp;redacta&nbsp;copys&nbsp;que&nbsp;transmitan <strong>sensaci\u00f3n de<\/strong><strong>&nbsp;<\/strong><strong>urgencia o escasez. <\/strong>Usar&nbsp;este tipo de mensajes en tu&nbsp;marketing de Black Friday&nbsp;har\u00e1 que los consumidores&nbsp;se sientan motivados a&nbsp;realizar&nbsp;la&nbsp;acci\u00f3n&nbsp;de&nbsp;compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, la sensaci\u00f3n de&nbsp;urgencia&nbsp;llamar\u00e1&nbsp;la&nbsp;atenci\u00f3n&nbsp;entre todas las dem\u00e1s&nbsp;campa\u00f1as&nbsp;que&nbsp;recibir\u00e1n&nbsp;tus&nbsp;clientes,&nbsp;por&nbsp;ejemplo,&nbsp;en&nbsp;una&nbsp;bandeja&nbsp;de&nbsp;email&nbsp;saturada&nbsp;de&nbsp;ofertas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes incentivar a tus&nbsp;clientes a actuar&nbsp;r\u00e1pidamente en lugar de&nbsp;esperar, por ejemplo,&nbsp;ofreciendo <strong>descuentos por<\/strong><strong>&nbsp;<\/strong><strong>tiempo<\/strong><strong>&nbsp;<\/strong><strong>limitado,<\/strong><strong>&nbsp;<\/strong>o&nbsp;acceso&nbsp;exclusivo a algunas ofertas,&nbsp;de forma que tus clientes se&nbsp;ver\u00e1n obligados a&nbsp;aprovecharlas&nbsp;antes&nbsp;de&nbsp;que&nbsp;desaparezcan.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00c9NTRATE EN TUS TASAS DE ABANDONO DE CARRITO<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfAlguna vez te ha pasado&nbsp;que has estado haciendo&nbsp;compras online, y al&nbsp;abandonar&nbsp;la&nbsp;cesta&nbsp;llena&nbsp;de&nbsp;productos,&nbsp;te&nbsp;ha&nbsp;sorprendido&nbsp;un&nbsp;pop-up?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ya&nbsp;sea&nbsp;una&nbsp;oferta&nbsp;o&nbsp;c\u00f3digo&nbsp;de descuento, o un&nbsp;cuestionario sobre&nbsp;tus&nbsp;intenciones&nbsp;de&nbsp;compra,&nbsp;esos&nbsp;<strong>pop-ups<\/strong><strong>&nbsp;<\/strong>pueden&nbsp;llegar&nbsp;a&nbsp;ser&nbsp;molestos,&nbsp;y&nbsp;ese&nbsp;es&nbsp;el&nbsp;punto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los pop-ups tienen como&nbsp;<strong>objetivo<\/strong><strong>&nbsp;<\/strong>captar&nbsp;tu&nbsp;atenci\u00f3n&nbsp;y&nbsp;<strong>reducir la tasa de abandono<\/strong><strong>&nbsp;<\/strong>de carritos. Al dar a tus&nbsp;clientes la oportunidad de&nbsp;comunicar&nbsp;sus&nbsp;intenciones&nbsp;de&nbsp;compra&nbsp;u&nbsp;ofrecerles&nbsp;un<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">incentivo&nbsp;para&nbsp;completar&nbsp;la&nbsp;compra, har\u00e1s que&nbsp;disminuya la tasa de&nbsp;abandono&nbsp;de&nbsp;carrito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para&nbsp;esta&nbsp;ocasi\u00f3n,&nbsp;aseg\u00farate&nbsp;de&nbsp;que&nbsp;el&nbsp;pop-up&nbsp;aclare&nbsp;que&nbsp;se trata de una oferta&nbsp;limitada&nbsp;de&nbsp;Black&nbsp;Friday.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>RECOMPESAS POR GASTOS M\u00cdNIMOS<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ofrece recompensas por&nbsp;hacer un gasto m\u00ednimo de&nbsp;cierta&nbsp;cantidad.&nbsp;Por&nbsp;ejemplo, si&nbsp;tus&nbsp;clientes&nbsp;gastan&nbsp;50\u20ac&nbsp;en la&nbsp;tienda,&nbsp;podr\u00e1n&nbsp;acceder&nbsp;al&nbsp;env\u00edo&nbsp;gratuito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este&nbsp;tipo&nbsp;de&nbsp;estrategias&nbsp;son&nbsp;una buena forma de&nbsp;<strong>aumentar las tasas de<\/strong><strong>&nbsp;<\/strong><strong>conversi\u00f3n<\/strong>, y motivar a los&nbsp;compradores a gastar&nbsp;mayores&nbsp;cantidades&nbsp;de&nbsp;dinero&nbsp;en&nbsp;tu&nbsp;tienda.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OPTIMIZA TU WEB PARA LAS B\u00daSQUEDAS<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el Black Friday,&nbsp;Google&nbsp;est\u00e1&nbsp;hasta&nbsp;arriba&nbsp;de&nbsp;tiendas online compitiendo&nbsp;por aparecer&nbsp;en&nbsp;la primera&nbsp;p\u00e1gina de resultados. Para&nbsp;que sea tu marca la que&nbsp;logre una <strong>buena posici\u00f3n enel ranking, <\/strong>debes&nbsp;optimizar&nbsp;tu web para quienes&nbsp;compran&nbsp;en&nbsp;l\u00ednea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una forma de lograrlo es&nbsp;usando&nbsp;las&nbsp;<strong>palabras<\/strong><strong>&nbsp;<\/strong><strong>clave<\/strong><strong>&nbsp;<\/strong><strong>(keywords)<\/strong><strong>&nbsp;<\/strong>que&nbsp;los&nbsp;usuarios&nbsp;emplean&nbsp;cuando&nbsp;buscan&nbsp;ofertas vacacionales, de&nbsp;tecnolog\u00eda, moda&#8230; o&nbsp;cualquiera que sea tu&nbsp;campo. Para ello, investiga&nbsp;cu\u00e1les son las keywords que&nbsp;m\u00e1s atenci\u00f3n captan, y&nbsp;empl\u00e9alas&nbsp;en&nbsp;tu&nbsp;sitio&nbsp;web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero&nbsp;aseg\u00farate&nbsp;de&nbsp;no&nbsp;sonar&nbsp;muy forzado, ni caer en el&nbsp;error de saturar tu web de&nbsp;estas&nbsp;<strong>palabrasclave (keywords)<\/strong> que&nbsp;los&nbsp;usuarios&nbsp;emplean&nbsp;cuando&nbsp;buscan&nbsp;ofertas vacacionales, de&nbsp;tecnolog\u00eda, moda&#8230; o&nbsp;cualquiera que sea tu&nbsp;campo. Para ello, investiga&nbsp;cu\u00e1les son las keywords que&nbsp;m\u00e1s atenci\u00f3n captan, y&nbsp;empl\u00e9alas&nbsp;en&nbsp;tu&nbsp;sitio&nbsp;web. Pero&nbsp;aseg\u00farate&nbsp;de&nbsp;no&nbsp;sonar&nbsp;muy forzado, ni caer en el&nbsp;error de saturar tu web de&nbsp;estas&nbsp;palabras&nbsp;clave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, es imprescindible&nbsp;tener una <strong>web optimizadapara dispositivos m\u00f3viles.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>HAZ UN REGALO GRATUITO POR CADA COMPRA<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A todos nos&nbsp;gustan los&nbsp;regalos,&nbsp;y&nbsp;ofrecer&nbsp;uno&nbsp;a&nbsp;tus&nbsp;clientes&nbsp;por&nbsp;su&nbsp;compra,&nbsp;puede&nbsp;incentivarles&nbsp;a&nbsp;realizar&nbsp;la&nbsp;acci\u00f3n.&nbsp;Adem\u00e1s,&nbsp;esto&nbsp;crea&nbsp;una&nbsp;<strong>sensaci\u00f3n de buena&nbsp;voluntad&nbsp;<\/strong>que&nbsp;har\u00e1&nbsp;que&nbsp;tus&nbsp;<strong>clientes&nbsp;se&nbsp;conviertan&nbsp;en<\/strong> <strong>habituales.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, debes&nbsp;asegurarte&nbsp;de&nbsp;<strong>agasajar<\/strong><strong>&nbsp;<\/strong><strong>a<\/strong><strong>&nbsp;<\/strong><strong>tus<\/strong><strong>&nbsp;<\/strong><strong>clientes con algo que<\/strong><strong>&nbsp;<\/strong><strong>realmente les guste,<\/strong><strong>&nbsp;<\/strong>por&nbsp;eso&nbsp;tienes que tener muy en&nbsp;cuenta sus gustos y&nbsp;opiniones.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OFRECE DESCUENTOS EXCLUSIVOS<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A&nbsp;todos&nbsp;nos&nbsp;gusta&nbsp;que&nbsp;se&nbsp;nos&nbsp;reconozca, especialmente&nbsp;cuando&nbsp;tenemos &nbsp;relaci\u00f3n&nbsp;con una marca. Las ofertas&nbsp;de Black Friday pueden ser la&nbsp;ocasi\u00f3n&nbsp;perfecta&nbsp;de&nbsp;mostrar&nbsp;el&nbsp;<strong>aprecio<\/strong><strong>&nbsp;<\/strong><strong>por<\/strong><strong>&nbsp;<\/strong><strong>los<\/strong><strong>&nbsp;<\/strong><strong>clientes<\/strong><strong>&nbsp;<\/strong><strong>fieles <\/strong>y&nbsp;de&nbsp;compra&nbsp;habitual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ofrecer descuentos&nbsp;exclusivos a este tipo de&nbsp;clientes&nbsp;es&nbsp;una&nbsp;estrategia&nbsp;de&nbsp;marketing inteligente, que&nbsp;puede&nbsp;ayudarte&nbsp;a&nbsp;<strong>construir<\/strong><strong>&nbsp;<\/strong><strong>fidelidad<\/strong><strong>&nbsp;<\/strong>de&nbsp;cara&nbsp;a&nbsp;la&nbsp;marca,&nbsp;logrando&nbsp;nuevas&nbsp;compras&nbsp;en&nbsp;un futuro. Mostrando a tus&nbsp;clientes que valoras su&nbsp;lealtad,&nbsp;los&nbsp;motivar\u00e1s&nbsp;a&nbsp;<strong>volver a tu tienda <\/strong>en d\u00edas&nbsp;que&nbsp;no&nbsp;sean&nbsp;Black&nbsp;Friday.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>INSTALA UN CATBOT EN TU ECOMMERCE<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tu&nbsp;misi\u00f3n&nbsp;debe&nbsp;ser&nbsp;facilitar&nbsp;al&nbsp;m\u00e1ximo la compra a tus&nbsp;clientes,&nbsp;por&nbsp;lo&nbsp;que&nbsp;si&nbsp;usas&nbsp;un&nbsp;servicio &nbsp;de &nbsp;ecommerce&nbsp;como Shopify, deber\u00edas&nbsp;considerar instalar tambi\u00e9n&nbsp;un&nbsp;chatbot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta herramienta puede&nbsp;ayudarte&nbsp;a&nbsp;extraer&nbsp;datos&nbsp;de&nbsp;tu&nbsp;tienda&nbsp;para&nbsp;<strong>automatizar<\/strong><strong>&nbsp;<\/strong><strong>tareas<\/strong>,&nbsp;como&nbsp;comunicarse&nbsp;con&nbsp;los&nbsp;clientes,&nbsp;<strong>controlar<\/strong><strong>&nbsp;<\/strong><strong>el<\/strong><strong>&nbsp;<\/strong><strong>inventario<\/strong>, <strong>procesar<\/strong><strong>&nbsp;<\/strong><strong>devoluciones <\/strong>o <strong>comunicar<\/strong><strong>&nbsp;<\/strong><strong>descuentos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante un evento como el&nbsp;Black Friday, es importante&nbsp;prestar a los clientes la&nbsp;atenci\u00f3n que necesitan, y un&nbsp;chatbot&nbsp;es&nbsp;de&nbsp;gran&nbsp;ayuda&nbsp;para&nbsp;lograrlo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UTILIZA CHATBOTS PARA LA ATENCI\u00d3N AL CLIENTE<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00e1s compradores, m\u00e1s&nbsp;consultas al servicio de&nbsp;atenci\u00f3n al cliente, es algo&nbsp;inevitable, los compradores&nbsp;tendr\u00e1n&nbsp;dudas&nbsp;en&nbsp;cuanto&nbsp;a&nbsp;pedidos, env\u00edos y&nbsp;devoluciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instalando un chatbot en tu&nbsp;web, puedes <strong>automatizar la&nbsp;atenci\u00f3n al cliente<\/strong>. Un&nbsp;chatbot&nbsp;puede&nbsp;manejar&nbsp;las&nbsp;FAQs&nbsp;(preguntas&nbsp;frecuentes)&nbsp;con facilidad, y cuando se&nbsp;necesite la respuesta del&nbsp;personal de atenci\u00f3n al&nbsp;cliente, pueden tomar parte&nbsp;en la conversaci\u00f3n. Este&nbsp;proceso puede <strong>eliminar el&nbsp;trabajo&nbsp;repetitivo,<\/strong> aligerando&nbsp;las&nbsp;tareas&nbsp;del&nbsp;equipo&nbsp;de&nbsp;atenci\u00f3n&nbsp;al&nbsp;cliente,&nbsp;y&nbsp;permiti\u00e9ndoles &nbsp;&nbsp;centrarse&nbsp;en&nbsp;problemas&nbsp;mayores.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SIGUE PRESTANDO ATENCI\u00d3N A TUS CLIENTES <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vender mucho durante el&nbsp;Black Friday est\u00e1 bien, pero&nbsp;que tus clientes te valoren es&nbsp;algo que hay que construir&nbsp;con el tiempo. Lo que debes&nbsp;buscar es convertir a esos&nbsp;compradores&nbsp;ocasionales&nbsp;en&nbsp;clientes leales y de larga&nbsp;duraci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan&nbsp;un&nbsp;estudio&nbsp;de&nbsp;Shopify,&nbsp;los clientes adquiridos en&nbsp;eventos como Black Friday o&nbsp;Cyber Monday suelen tener&nbsp;una menor continuidad&nbsp;como clientes a lo largo del&nbsp;tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enviando un email de&nbsp;agradecimiento&nbsp;de&nbsp;compra,&nbsp;un cuestionario de atenci\u00f3n&nbsp;al cliente, o pedir feedback&nbsp;de su experiencia, estar\u00e1s&nbsp;mejorando la experiencia de&nbsp;compra de tus clientes, un&nbsp;factor&nbsp;que&nbsp;puede&nbsp;ser&nbsp;clave&nbsp;a&nbsp;la&nbsp;hora&nbsp;de&nbsp;elegir&nbsp;tu&nbsp;marca&nbsp;de&nbsp;nuevo&nbsp;en&nbsp;un&nbsp;futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con&nbsp;estas&nbsp;sencillas&nbsp;acciones,&nbsp;estar\u00e1s mostrando a tus&nbsp;clientes que tu marca&nbsp;realmente&nbsp;valora&nbsp;estas transacciones, y que est\u00e1&nbsp;comprometida&nbsp;a&nbsp;prestar&nbsp;la&nbsp;mejor atenci\u00f3n posible a sus&nbsp;compradores.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NO TE CORTES EN SER RARO <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora&nbsp;ya&nbsp;sabes&nbsp;que&nbsp;el&nbsp;terreno&nbsp;del&nbsp;marketing&nbsp;durante el Black Friday va a&nbsp;ponerse muy turbio, con&nbsp;todas&nbsp;las&nbsp;empresas&nbsp;luchando&nbsp;por ser la que m\u00e1s llame la&nbsp;atenci\u00f3n de los&nbsp;consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las&nbsp;marcas&nbsp;estar\u00e1n&nbsp;gritando&nbsp;sus bajos precios, ofertas&nbsp;locas,&nbsp;env\u00edos&nbsp;extra&nbsp;r\u00e1pidos&#8230;&nbsp;por todas partes. Si quieres&nbsp;destacar, <strong>necesitas ser&nbsp;quien realmente capte la&nbsp;atenci\u00f3n del p\u00fablico<\/strong>. <strong>No&nbsp;tengas&nbsp;miedo&nbsp;de&nbsp;probar<\/strong> <strong>cosas&nbsp;nuevas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La marca de&nbsp;productos de&nbsp;cuidado facial Deciem, por&nbsp;ejemplo, cancel\u00f3 el Black&nbsp;Friday a modo de protesta&nbsp;por&nbsp;la&nbsp;compra&nbsp;impulsiva&nbsp;de&nbsp;la&nbsp;jornada,&nbsp;llegando&nbsp;a&nbsp;cerrar&nbsp;su&nbsp;tienda&nbsp;online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posteriormente,&nbsp;anunci\u00f3&nbsp;que&nbsp;extender\u00eda&nbsp;las&nbsp;ofertas&nbsp;durante&nbsp;el&nbsp;mes de noviembre.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"328\" height=\"331\" src=\"http:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen5.png\" alt=\"\" class=\"wp-image-7822\" title=\"\" srcset=\"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen5.png 328w, https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen5-297x300.png 297w, https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-content\/uploads\/2022\/11\/Imagen5-150x150.png 150w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ontyche_quienes_somos\"><\/span>Ontyche: qui\u00e9nes somos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Somos&nbsp;Ontyche,&nbsp;una&nbsp;<strong>agencia<\/strong><strong>&nbsp;<\/strong><strong>de marketing y publicidad<\/strong><strong>&nbsp;<\/strong><strong>digital<\/strong><strong>&nbsp;<\/strong>con&nbsp;sede&nbsp;en&nbsp;Vigo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestra misi\u00f3n es ahorrarte&nbsp;tiempo y dinero a la hora de&nbsp;realizar estrategias y&nbsp;planteamientos para tu&nbsp;empresa&nbsp;gracias&nbsp;a&nbsp;la&nbsp;amplia&nbsp;experiencia que tenemos en&nbsp;el sector. Analizar y&nbsp;comprender el contexto y la&nbsp;situaci\u00f3n de cada cliente;&nbsp;guiarte para escalar tu&nbsp;negocio;&nbsp;ayudarte&nbsp;como&nbsp;un&nbsp;\u00fanico equipo para lograr tus&nbsp;objetivos<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nuestros_servicios\"><\/span>Nuestros servicios:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing digital<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrollamos&nbsp;acciones para&nbsp;ayudarte&nbsp;a&nbsp;construir&nbsp;una&nbsp;estrategia&nbsp;digital&nbsp;con&nbsp;sentido, alineada con los&nbsp;objetivos y valores de la&nbsp;marca, sin perder de vista&nbsp;las necesidades del&nbsp;mercado&nbsp;y&nbsp;tu&nbsp;rentabilidad.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing de contenidos<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Te ayudamos&nbsp;a construir&nbsp;y&nbsp;desarrollar&nbsp;tu entorno&nbsp;digital&nbsp;(web,&nbsp;perfiles sociales,&nbsp;mails,&nbsp;v\u00eddeo,&nbsp;etc).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Publicidad digital<\/strong>:<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">llevamos desde 2004&nbsp;desarrollando&nbsp;estrategias&nbsp;publicitarias&nbsp;online,&nbsp;lo&nbsp;que&nbsp;casi&nbsp;inevitablemente nos ha&nbsp;convertido&nbsp;en&nbsp;expertos&nbsp;en saber c\u00f3mo, donde y&nbsp;cu\u00e1ndo&nbsp;invertir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo te posicionas ante el BF? Aunque parezca que estamos obligados a ofrecer descuentos, el black Friday no es para todas las empresas. Existen marcas que se han posicionado en contra de este d\u00eda, por ejemplo, Minimalism Bran, que lucha por el consumo responsable y recuerda a sus seguidores que sean conscientes de los productos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,4,6],"tags":[],"class_list":["post-7802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-estrategia","category-ontyche"],"_links":{"self":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/comments?post=7802"}],"version-history":[{"count":1,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7802\/revisions"}],"predecessor-version":[{"id":11930,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7802\/revisions\/11930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media\/7804"}],"wp:attachment":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media?parent=7802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/categories?post=7802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/tags?post=7802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}