{"id":7897,"date":"2010-04-07T03:00:46","date_gmt":"2010-04-06T23:00:46","guid":{"rendered":"https:\/\/www.ontyche.com\/uncategorized\/marketing-mix\/"},"modified":"2023-07-20T08:06:24","modified_gmt":"2023-07-20T08:06:24","slug":"marketing-mix","status":"publish","type":"post","link":"https:\/\/ontyche.net\/clientes\/ontycheblog\/marketing-mix\/","title":{"rendered":"Marketing Mix"},"content":{"rendered":"<p><strong>Precio, producto, promoci\u00f3n y distribuci\u00f3n<\/strong> son las variables, <strong>las 4P\u00b4s<\/strong>, que utilizan los responsables de <strong>Marketing<\/strong> cuando dise\u00f1an una estrategia o plan de Marketing, son las herramientas del Marketing Mix.<\/p>\n<p>La utilizaci\u00f3n del Mix de Marketing contribuye a alcanzar las metas que nos hayamos fijado ya que estructura la estrategia del marketing dentro de la empresa.<\/p>\n<p>Algunos expertos han aumentado el n\u00famero de \u2018P\u00b4s\u2019 en la mezcla a 5, 6 \u00f3 incluso 7 por lo que es frecuente encontrar: <strong>Packaging<\/strong> como 5\u00baP, <strong>People<\/strong>, gente, como 6\u00aaP o <strong>Partners<\/strong>, socios, como 7\u00aaP.<\/p>\n<p><strong>Marketing Mix:<\/strong><\/p>\n<p>En el Caso de los <strong>Bienes o Productos (4 P\u00b4s)<\/strong><\/p>\n<ul>\n<li>Producto<\/li>\n<li>Precio<\/li>\n<li>Plaza<\/li>\n<li>Promoci\u00f3n<\/li>\n<\/ul>\n<p>En el caso de los Servicios o <strong>Bienes intangibles (7 P\u00b4s)<\/strong><\/p>\n<ul>\n<li>Producto (Servicio)<\/li>\n<li>Precio<\/li>\n<li>Distribuci\u00f3n<\/li>\n<li>Promoci\u00f3n<\/li>\n<li>Personas<\/li>\n<li>Localizaci\u00f3n<\/li>\n<li>Procesos<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Precio, producto, promoci\u00f3n y distribuci\u00f3n son las variables, las 4P\u00b4s, que utilizan los responsables de Marketing cuando dise\u00f1an una estrategia o plan de Marketing, son las herramientas del Marketing Mix. La utilizaci\u00f3n del Mix de Marketing contribuye a alcanzar las metas que nos hayamos fijado ya que estructura la estrategia del marketing dentro de la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[19],"class_list":["post-7897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-mix"],"_links":{"self":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/comments?post=7897"}],"version-history":[{"count":1,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7897\/revisions"}],"predecessor-version":[{"id":10984,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7897\/revisions\/10984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media\/1746"}],"wp:attachment":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media?parent=7897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/categories?post=7897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/tags?post=7897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}