{"id":7898,"date":"2010-04-07T03:02:44","date_gmt":"2010-04-06T23:02:44","guid":{"rendered":"https:\/\/www.ontyche.com\/uncategorized\/el-metodo-adwords\/"},"modified":"2010-04-07T03:02:44","modified_gmt":"2010-04-06T23:02:44","slug":"el-metodo-adwords","status":"publish","type":"post","link":"https:\/\/ontyche.net\/clientes\/ontycheblog\/el-metodo-adwords\/","title":{"rendered":"El m\u00e9todo AdWords"},"content":{"rendered":"

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Si hablamos de marketing online<\/a> tenemos que hablar<\/a> de Google AdWords. Google AdWords es el m\u00e9todo que utiliza Google<\/a> para hacer publicidad patrocinada, cuenta con enormes cantidades de clientes con webs de todo tipo y de todas partes del mundo. Desde que existe AdWords internet es un negocio. Y desde que existe un negocio existe el marketing.<\/p>\n

El m\u00e9todo de funcionamiento es sencillo, nosotros contratamos una publicidad para que aparezca \u2018x\u2019 veces en las webs relacionadas con los temas que trata nuestro sitio y Google se encarga de distribuirla con enlaces de texto o im\u00e1genes. AdWords<\/strong> se basa en su sistema llamado CPC \u2013 Coste Por Clic<\/strong> mediante el cual el anunciante paga el precio estipulado cada vez que alguien hace click sobre uno de sus anuncios.<\/p>\n

La importancia de AdWords es que te permite controlar en todo momento tus gastos y tu campa\u00f1a publicitaria. De tal forma que podr\u00e1s a\u00f1adir una imagen, un video, una frase\u2026 para atraer a tus visitas.<\/p>\n

En estos momentos Google AdWords casi monopoliza el mercado, es sin duda el rey del mismo, aglutinando a millones de usuarios, el m\u00e9todo funciona aunque con dos inconvenientes considerables: la mayor\u00eda de los anunciantes lo usan, as\u00ed que le riesgo de saturaci\u00f3n de mensajes es considerable y el precio es m\u00e1s elevado que en otros. Por otra parte, es necesario conocer todas las opciones bien a fondo, para evitar fraudes. En el pr\u00f3ximo art\u00edculo veremos alternativas a AdWords.<\/p>\n","protected":false},"excerpt":{"rendered":"

Si hablamos de marketing online tenemos que hablar de Google AdWords. Google AdWords es el m\u00e9todo que utiliza Google para hacer publicidad patrocinada, cuenta con enormes cantidades de clientes con webs de todo tipo y de todas partes del mundo. Desde que existe AdWords internet es un negocio. Y desde que existe un negocio existe […]<\/p>\n","protected":false},"author":2,"featured_media":1743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[20],"class_list":["post-7898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ontyche","tag-marketing-online"],"_links":{"self":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/comments?post=7898"}],"version-history":[{"count":0,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media\/1743"}],"wp:attachment":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media?parent=7898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/categories?post=7898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/tags?post=7898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}