{"id":7900,"date":"2010-04-07T03:04:14","date_gmt":"2010-04-07T01:04:14","guid":{"rendered":"https:\/\/www.ontyche.com\/uncategorized\/marketing-de-guerrilla\/"},"modified":"2023-07-20T08:04:54","modified_gmt":"2023-07-20T08:04:54","slug":"marketing-de-guerrilla","status":"publish","type":"post","link":"https:\/\/ontyche.net\/clientes\/ontycheblog\/marketing-de-guerrilla\/","title":{"rendered":"Marketing de Guerrilla"},"content":{"rendered":"<p>El <strong>Marketing de Guerrilla<\/strong>\u00a0supone un conjunto de estrategias que utilizan la met\u00e1fora militar para dise\u00f1ar una estrategia de negocios.<\/p>\n<p>Estas estrategias buscan debilitar al enemigo a trav\u00e9s de una larga serie de ataques menores m\u00e1s que comprometerse en una gran batalla.<\/p>\n<p>La fuerza de las <strong>estrategias de guerrilla<\/strong> reside en dividirse en peque\u00f1os grupos que atacan de forma selectiva el objetivo en sus puntos m\u00e1s d\u00e9biles. Para ser efectivas deben ser capaces de replegarse entre ataque y ataque.<\/p>\n<p>La forma gen\u00e9rica consiste en una secuencia repetida de ataques y retiradas y ocultaciones en serie.<\/p>\n<p>Las estrategias de guerrilla nunca ganan las guerras ya que son sus adversarios los que generalmente las pierden.<\/p>\n<p>Las <strong>principales fortalezas<\/strong> de las estrategias de guerrilla son:<\/p>\n<p>Preservan sus recursos ya que nunca atacan de forma directa al enemigo.<\/p>\n<p>Flexibilidad ya que se pueden adaptar a situaciones de defensa como de ataque.<br \/>\n<strong>Ejemplos del Marketing de Guerrillas son<\/strong>:<\/p>\n<ul>\n<li>Ataques dirigidos legalmente contra la competencia<\/li>\n<li>Publicidad comparativa de producto<\/li>\n<li>Alianzas de corta duraci\u00f3n con competidores<\/li>\n<li>Reducciones selectivas de precios<\/li>\n<li>Publicidad negativa contra un competidor<\/li>\n<li>Sabotaje deliberado de investigaciones de mercado, campa\u00f1as u otras acciones de Marketing.<\/li>\n<\/ul>\n<p>El termino<strong> Marketing de Guerrilla<\/strong> tambi\u00e9n es utilizado para referirse a m\u00e9todos poco ortodoxos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Marketing de Guerrilla\u00a0supone un conjunto de estrategias que utilizan la met\u00e1fora militar para dise\u00f1ar una estrategia de negocios. Estas estrategias buscan debilitar al enemigo a trav\u00e9s de una larga serie de ataques menores m\u00e1s que comprometerse en una gran batalla. La fuerza de las estrategias de guerrilla reside en dividirse en peque\u00f1os grupos que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[18],"class_list":["post-7900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-guerrilla"],"_links":{"self":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/comments?post=7900"}],"version-history":[{"count":2,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7900\/revisions"}],"predecessor-version":[{"id":10983,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7900\/revisions\/10983"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media\/1723"}],"wp:attachment":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media?parent=7900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/categories?post=7900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/tags?post=7900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}