{"id":7903,"date":"2010-04-07T03:07:41","date_gmt":"2010-04-06T23:07:41","guid":{"rendered":"https:\/\/www.ontyche.com\/uncategorized\/ejemplos-de-marketing-viral-ii\/"},"modified":"2010-04-07T03:07:41","modified_gmt":"2010-04-06T23:07:41","slug":"ejemplos-de-marketing-viral-ii","status":"publish","type":"post","link":"https:\/\/ontyche.net\/clientes\/ontycheblog\/ejemplos-de-marketing-viral-ii\/","title":{"rendered":"Ejemplos de Marketing Viral II"},"content":{"rendered":"<h2><\/h2>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"LOS HAPPINESS-Amo a Laura pero esperar\u00e9 hasta el matrimonio\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/hRdVg_JATII?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><strong>Amo a Laura<\/strong><\/p>\n<p>Se trataba de un video en el que unos chicos, <strong>los hapiness<\/strong>, dec\u00edan \u201cAmar a Laura\u201d pero prefer\u00edan esperar al matrimonio. Lo que estaba claro era que pronto alguien se reir\u00eda, le parecer\u00eda curioso y en tono burlesco se lo enviar\u00eda a sus conocidos y \u2026pum!! Empieza la carrera del <strong>Marketing Viral<\/strong>.<\/p>\n<p>La grandeza del video es que en una sociedad en la que los j\u00f3venes disponen de una mayor independencia sexual, en la que los problemas de heterosexualidad, homosexualidad o bisexualidad conforman una parte muy importante de sus discursos, desacuerdos y acuerdos\u2026surge un video retro en el que se&nbsp;exaltan&nbsp;valores de dos generaciones anteriores. Valores como&nbsp;el sentimiento cristiano-cat\u00f3lico,&nbsp;la familia y el respeto al matrimonio&nbsp;y que pelean, obviamente, con el contexto social actual.<\/p>\n<p>La letra del Hit:<\/p>\n<blockquote><p><em>Hagamos juntos este crucigrama.<br \/>\nAplacemos lo otro para ma\u00f1ana.<br \/>\nCantar contigo me llena de alegr\u00eda (sh\u00e1lala, sh\u00e1lala).<br \/>\nDejemos todo lo dem\u00e1s para otro d\u00eda.<br \/>\nQuisiera besarte pero sin ensuciarte.<br \/>\nQuisiera abrazarte sin dejar de respetarte.<br \/>\nAmar es saber esperar, saber esperar, saber esperar.<\/em><\/p>\n<p><em>Amo a Laura pero esperar\u00e9 hasta el matrimonio.<br \/>\nAmo a Laura pero esperar\u00e9 hasta el matrimonio.<\/em><\/p>\n<p><em>No voy a arrancar esa flor, quien la destruya no ser\u00e9 yo.<br \/>\nJoven, recuerda que el amor nace del respeto.<br \/>\nQue no hay nada m\u00e1s hermoso<br \/>\nen una pareja que saber esperar juntos ese momento maravilloso que es la consumaci\u00f3n de un amor.<br \/>\nTu paciencia tendr\u00e1 recompensa.<\/em><\/p>\n<p><em>Amo a Laura pero esperar\u00e9 hasta el matrimonio.<br \/>\nAmo a Laura pero esperar\u00e9 hasta el matrimonio.<\/em><\/p><\/blockquote>\n<blockquote><p>No voy a arrancar esa flor, quien la destruya no ser\u00e9 yo.<\/p><\/blockquote>\n<p>En \u201cAmo a Laura\u201d se repiten otra vez los par\u00e1metros del Marketing Viral:<\/p>\n<p>Campa\u00f1a con originalidad, inusualidad y la fuerza suficiente para que el impacto genere la necesidad de comunicarlo a su red social.<\/p>\n<p>El objetivo de las campa\u00f1as de Marketing Viral no es otro que el explotar las redes sociales existentes con el fin de producir incrementos exponenciales en el conocimiento del producto y \u201cAmo a Laura\u201d fue un aut\u00e9ntico \u00e9xito al que le surgieron emuladores por todos lados que lograron crear el verdadero efecto viral.<\/p>\n<p><strong>La versi\u00f3n de Buenafuente:<\/strong><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Buenafuente 160 - Happiness Amo a Laura\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/wDrf7gPZaGM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><strong>Amo a Espa\u00f1a por los Pepines:<\/strong><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"El Gui\u00f1ol - Los pepines\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/GXTsAyWJ21g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>La campa\u00f1a de Marketing Viral la realiz\u00f3 <strong>BBDO para la cadena MTV , aqu\u00ed puedes ver el Case Study.<\/strong><\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"MTV &quot;Amo a laura&quot; case study\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/BIjTUOEgeOY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amo a Laura Se trataba de un video en el que unos chicos, los hapiness, dec\u00edan \u201cAmar a Laura\u201d pero prefer\u00edan esperar al matrimonio. Lo que estaba claro era que pronto alguien se reir\u00eda, le parecer\u00eda curioso y en tono burlesco se lo enviar\u00eda a sus conocidos y \u2026pum!! Empieza la carrera del Marketing Viral. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"plain-container","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[21],"class_list":["post-7903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-viral"],"_links":{"self":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/comments?post=7903"}],"version-history":[{"count":0,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/posts\/7903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media\/1740"}],"wp:attachment":[{"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/media?parent=7903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/categories?post=7903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ontyche.net\/clientes\/ontycheblog\/wp-json\/wp\/v2\/tags?post=7903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}